About Taylor
After over a decade in visual design in marketing, I know that integrating user research into the process is the most effective approach to design. The UX Design process can be beneficial for companies and users alike. Results have affirmed that improved user experiences generate greater customer satisfaction and increased brand loyalty.
The integration of the UX Process has proven to increase customer satisfaction not only with the product being offered but also with the brand. In 2019, I provided insights on design decisions for email wireframes, brand website, and online store with Watkins Wellness to assist them in reimagining their flagship brand, Hot Spring Spas. As a result, the company's stock increased 25% despite being in the middle of the pandemic.
In 2020, I transitioned from a contract into a full-time position with Activbody as a Product Manager and UX Designer. My role included improving user experience, creating premium features, and helping with medical device certification for the company’s most profitable product, Activforce 2. Utilizing user interviews as a primary source of design decisions, I was able to improve a 300-tap interaction to a 3-tap interaction.
In both of these cases, the customers expressed they felt like the company cared about their needs and truly wanted to create a product that helps them instead of just trying to make money by selling the product to anyone who would buy it. Through these experiences, I have learned how to effectively navigate user-centric design decisions to develop a high-quality product for a better product market fit.
The integration of the UX Process has proven to increase customer satisfaction not only with the product being offered but also with the brand. In 2019, I provided insights on design decisions for email wireframes, brand website, and online store with Watkins Wellness to assist them in reimagining their flagship brand, Hot Spring Spas. As a result, the company's stock increased 25% despite being in the middle of the pandemic.
In 2020, I transitioned from a contract into a full-time position with Activbody as a Product Manager and UX Designer. My role included improving user experience, creating premium features, and helping with medical device certification for the company’s most profitable product, Activforce 2. Utilizing user interviews as a primary source of design decisions, I was able to improve a 300-tap interaction to a 3-tap interaction.
In both of these cases, the customers expressed they felt like the company cared about their needs and truly wanted to create a product that helps them instead of just trying to make money by selling the product to anyone who would buy it. Through these experiences, I have learned how to effectively navigate user-centric design decisions to develop a high-quality product for a better product market fit.
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Areas of Expertise
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Key Achievements
- Dramatically Enhanced Interaction: At Activbody, reduced a complex 300+ tap user interaction to a streamlined 3 tap interaction through rigorous usability testing, significantly improving user experience.
- Significantly Increased Sales: Boosted web traffic and sales for Activbody’s flagship product by over 300%, directly contributing to the company's bottom line.
- Innovative Product Development: Developed three critical attachments for a medical device product, enhancing functionality and user satisfaction based on comprehensive user interviews and testing.
- Quality Standards Achieved: Assisted in setting up Quality Management System (QMS) and obtained MDSAP and ISO-13485 certifications for a Class I exempt dynamometer and inclinometer medical device at Activbody.
- User-Centric Website Design: At Watkins Wellness, played a pivotal role in the user experience design for the launch of a customizable hot tub selection website and an augmented reality (AR) app.
- Streamlined Design Process: Implemented an automated process for generating design assets for quarterly advertising campaigns, enhancing efficiency and consistency at Watkins Wellness.
- Strategic Product Management: As Product Manager for Activforce 2 at Activbody, led cross-functional teams by identifying customer needs and business objectives, guiding the project from conceptualization to launch.
- Visionary Leadership: Utilized engagement and sales metrics to define and articulate success for Activforce 2, fostering a shared vision among team members and leading the initiative towards achieving set goals.