Designing intuitive solutions for complex engineering.
I am a UX & Product Designer in San Diego, specializing in scalable design systems, rugged hardware-software integration, rigorous B2B compliance, and AI-assisted workflows.
19+ Years of Building Scalable Product Ecosystems
I focus on design enablement. By creating shared patterns, robust Figma libraries, and clear documentation, I empower cross-functional teams to build faster and better. From obtaining MDSAP and ISO-13485 certifications for medical devices to optimizing custom Shopify schemas for e-commerce, I bridge the gap between rigorous B2B requirements and consumer-friendly design.
+30%
User Satisfaction
+41%
Increase in Sales
99%
+35%
$500k+
Generated Revenue
User Engagement
Reduced Tap Friction
+20%
Workflow Efficiency
Results That Drive Revenue
Streamlined Complexity: Reduced a 300+ tap interaction on a flagship hardware product to just 3 taps, increasing user satisfaction by 30%.
Revenue Growth: Generated $500k in new revenue and boosted product sales by over 300% through targeted, data-driven UX optimizations.
Enhanced Engagement: Led UX rebranding initiatives for international marketing campaigns, resulting in a 35% increase in engagement and a 20% increase in lead generation.
Rapid Execution: Seamlessly integrated into teams for rapid product launches, freeing up developers to hit aggressive testing schedules.
Automated Efficiency: Leveraged generative AI tools to automate design asset generation, increasing efficiency by 20% and drastically reducing turnaround time for cross-functional handoffs.
Technical & Strategic Expertise
UX Strategy & Design: Persona Development, Storyboarding, High/Low-Fidelity Prototyping, Wireframing, Scalable Design Systems.
Research & Testing: User Interviews, Contextual Inquiries, Heuristic Usability Testing, AI-Assisted Research Synthesis, Statistical Analytics, A/B Testing.
Technical Toolkit: Figma (Power User), Adobe Creative Suite (Xd, Illustrator, Photoshop), HTML/CSS, React, Custom Shopify Liquid Schemas.
Project Management: Cross-functional Leadership, Agile/Asana Frameworks, Design Documentation.
AI & Workflow Automation: Generative AI & LLMs (ChatGPT, Claude, Gemini), Prompt Engineering, AI-Assisted UX Copywriting
Recent Experience Highlights
Digital Control Inc.
UX Designer
(June 2026 – July 2026)
Hired to rapidly support the UX Design team ahead of a critical product launch. Expedited UI design and rigorously tested user interfaces, allowing the broader team to maintain aggressive development timelines.
Activbody
Product Manager & UX Designer
(April 2021 – April 2023)
Directed the end-to-end development of the Activforce 2 device, mobile app, and web dashboard. Managed global health device certifications and facilitated seamless design handoffs to international engineering teams. Conducted in-depth user research and led rapid prototyping sprints to completely overhaul the product’s information architecture, drastically simplifying the core interaction model for end-users.
Watkins Wellness
Contract UX Designer
(August 2019 – March 2020)
Integrated user-centric research into the rebranding of Hot Spring® Spas. Optimized customer-facing digital touchpoints, increasing brand visibility, engagement, and direct lead generation.
Jaunt Coffee Roasters
UX & E-commerce Strategist
(June 2023 – Present)
Led comprehensive website UX audits and optimized custom Shopify product pages to streamline the e-commerce purchasing flow. Leveraged generative AI (Gemini, Claude) to accelerate SEO strategy development and digital ad copy variations, successfully driving a 41% increase in online sales during the first quarter.
Taylor Petrich
Whether you need to streamline a complex medical device interface or accelerate a software launch, I have the experience to hit the ground running.
© 2026. All rights reserved.
here to serve